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The firm Willoughby Humprhey & D’Antoni was formed in 2023, and the partners needed to create a new brand and website that effectively presented the firm’s expertise in a wide range of practice areas serving individuals, small businesses, Fortune 500 companies, and governmental entities. The partners wanted the website to reflect their ability to take on tough legal challenges and handle cases with experience, agility, and personal attention that larger firms cannot match.
HLJ Creative’s time spent working with Willoughby Humprhey & D’Antoni resulted in the creation of a fresh new brand, well-designed business cards and letterhead, and a mobile responsive website. The new logo incorporates the letters of the firm name in the shape of a shield to show that the WHD attorneys offer protection and strong advocacy for their clients. The business cards and letterhead include various orientations of the logo accompanied by the firm’s tagline, “Challenge Accepted,” which was conceived by one of the firm’s partners. The new responsive website features dynamic associations of attorneys to practice areas on the back end, search-engine-optimized copy, thoughtfully curated imagery resonant with the firm’s expertise, and a sleek and contemporary design.
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