Who we Are

Multiple Disciplines, One Vision

HLJ Creative is a web development and digital marketing agency located in Columbia, SC. The company was founded in 2011 by Helen Lafaye Johnson. HLJ Creative provides web design, branding and print design, search engine optimization, social media management, and digital marketing consulting. Our virtual agency model allows us to assemble the right mix of subject matter experts to meet our clients’ varying needs. We approach every project with a fresh perspective and years of experience in our respective competencies. Whether the project is a new website, application development, branding and identity creation, or a digital marketing project, we first ensure that we understand your overall goals and objectives so that we can develop an effective solution for you.

Every client is unique, and we value our relationship with you. We listen to you, understand your target audience, and put our extensive branding and marketing knowledge to work on a plan that will meet your business goals and change the way you think about the potential of the internet. After working with HLJ Creative on your marketing goals and web presence, you will be poised for growth.

What drives HLJ Creative?
HLJ Creative was born in 2011 out of an interest in the web and a desire to create websites that sound right and look good too. Spending time with clients discussing their brand identity and online presence doesn’t feel like work – we really enjoy connecting with people, hearing how they got started in their line of work, and learning about where they want to go in the future. Helping clients grow their web presence is our passion: business growth, sales growth, growth in awareness, growth of followers, growth in online content, growth in unique website visitors, etc. – no matter what, growth is the goal.
What's our vision?
Day-to-day, we set out to create an end product that clients love and that will help them accomplish their objectives. Long term, our vision is to continue to develop strong partnerships with talented web professionals to work together to produce superior and novel branding and web experiences.
Are we a match?

When you’re choosing a web design and branding company to partner with for your business or organization, it’s important to know ahead of time if you have the same values when it comes to your online presence. We are a good match if –

  • You see your web design and digital marketing partner as strategic in your overall growth and success as a business or organization.
  • You want to take the time to think strategically with us about who you are, what you represent, your business goals, and what image you want to convey to your target audience.
  • You understand that creating a brand and a website is not always a turn key process if you want it to look and function the way you want it to.
  • You’re willing to take the time undergo the process of developing the right “look,” impactful copy, and the latest functionality.
  • You appreciate good design and know the difference between unique branding versus generic graphics.
  • You enjoy making a personal connection with your web design company and want to know that you won’t be “passed off” to account managers and people who aren’t invested in your online success.