We’ve watched the evolution of digital marketing best practices occur since we started in 2011, and can use our experience to direct you to what types of digital marketing methods will be most effective in helping you accomplish your goals. Unlike other companies that might convince you to spend lots of money on every digital marketing method available, we use both analytics and our experience to guide you to the methods that will help you get the best return on your investment.
We create a digital marketing plan based on your market, your budget, and your goals, and below are the tools we use:
Organic Search Engine Optimization (SEO) is the process of performing technical programming on your website so that Google can better understand what your website is about. By performing SEO on your website, we help it to show up more prominently when people search on Google for the products, services, or information that your business provides. Click here to read about our specific SEO offerings.
Every establishment can have a Google Places page, Yahoo local page, Yelp page, and other types of local listings. These sites typically allow for a short description of your business, photos, videos, links to your website and customer reviews. We can ensure that your organization has pages for all of these listings so that if people are looking for your location or phone number, they can find you easily. Click here to read about our local listings offerings.
We can set up your blog so that people can subscribe to it and receive the blog articles by e-mail, and we can also include social media “sharing” buttons so that people can share articles on social networking sites.
Pay Per Click Advertising can be conducted through Google, Facebook, LinkedIn, and other search engine and social media sites. Depending on who your target audience, we can help you decide which pay per click channels are most advantageous for your business.
Google Adwords allows you to bid a certain amount every time your ad on Google is clicked. The higher your bid is on a keyword/key phrase, the higher your ad will come up in the search results in the pay-per-click area of the Google search results page. You can set a daily budget for this so that there is a limit on the amount you spend each month.
Oftentimes, it can be advantageous to undergo pay per click advertising when there is a need to get traffic to your website immediately. Unlike organic search engine optimization which takes time to increase your rankings, pay per click advertising gets you instant exposure to people searching on the web for the keywords you have bid on in your campaign. Additionally, you can use pay per click advertising to get an idea of what keywords people are searching on most frequently.
Enewsletter campaigns are effective marketing tools because they can be tracked, shared on social media networks, and integrated with your website.
We can design an enewsletter template that matches the look and feel of your website. Additionally we can import a subscriber list of email addresses if they are provided electronically. From this point, we can either train the client on how to administer the enewsletter campaigns, or we can draft and broadcast the enewsletters on behalf of the client.
We can refer you to a video production company that can create a professional, sophisticated, high definition “webmercial” for your organization. These videos are generally two to three minutes long. They can be placed directly on your website, and they are also placed in a localized searchable online video library. You can also place the video on YouTube.com, or on any other website that allows video placement. Having a video in all of these places helps increase traffic to your site and your site’s overall rankings.
Many people use social media networks to help them make purchasing decisions. Through your social media networks, you can inform, educate, entertain, and reward current and potential customers. We work with our clients to find out which social media platforms are right for their products or services, and then develop a strategy for posting to and advertising on these platforms. Click here to learn more about our social media services.