The founder of Village Insurance Advisors came to HLJ Creative after deciding to start this new insurance agency focused on helping financial professionals. She wanted the new company’s branding to have a soft, soothing color palette and to capture the essence of the Old Village in Mount Pleasant, South Carolina, where the company is located. Her goal with the website was to – in a visually appealing way – provide concise information about the insurance services offered so that when potential clients visited the site, they would want to get in touch and learn more or ask for a quote.
The website and branding materials were exactly what the owner wanted, and gave her a solid marketing foundation for launching her new business. The colors, design, content, and coding work came together well to serve as an excellent starting point for any subsequent marketing efforts such as advanced search engine optimization, social posts, merchandise design, or print ads.