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Web Design & Development

Project Details

Custom Home Builder Website

Lafaye Custom Homes Custom Home Builder Website

The goal

Lafaye Custom Homes has spent years building architecturally distinct, high-end custom homes across the Columbia, SC area, but their website had not caught up to the caliber of the work. The goal was to give Lafaye a digital home that matched the quality of their builds: a site that could properly showcase their portfolio of custom homes, make it easy for prospective clients to explore their process and get in touch, and reflect the premium, uncompromising standard the brand is known for.

Services Provided

  • Content Strategy: Guided messaging and brand positioning, helping Lafaye define how to present their story, process, and value to prospective clients.
  • Website Design (Figma): Designed a fully custom site architecture and visual design system in Figma, built on Lafaye’s existing brand identity.
  • Website Development: Coded the designs into a fully responsive WordPress website, built to perform seamlessly across desktop, tablet, and mobile.
  • Photo Gallery: Built out a custom home photo gallery to showcase Lafaye’s portfolio of completed custom home builds.
  • Hero Video: Implemented a looping hero video on the homepage for an immersive, high-impact first impression.
  • Blog: Added blog functionality to support ongoing content and SEO growth.
  • Contact Form: Built a streamlined contact form to convert site visitors into qualified leads.

the results

Lafaye Custom Homes now has a website that works as hard as they do. The new site positions them for stronger visibility in both traditional Google search and emerging AI-powered search tools, turning organic discovery into a genuine lead-generation channel. Built with scalability in mind, the site gives Lafaye a flexible foundation – new projects, team members, and blog content can all be added with ease, so the site grows alongside the business rather than requiring a rebuild down the line. Most importantly, the site now does justice to the caliber of Lafaye’s work: a digital presence that finally matches the quality, craft, and attention to detail they bring to every home they build.

Ready to work with us to create something amazing?