Google, the maker of Google Analytics, plans to retire its original website traffic reporting tool, Universal Analytics, starting on July 1, 2023. The new website tracking tool will be called GA4. GA4 was created to address some of the shortcomings of Univeral Analytics, so the new experience will be enhanced with richer data about your website traffic.
If you want to understand this more, you can watch this great summary video explaining the differences between UA and GA4.
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