Blog

New Website and Logo Redesign for Casino Promotions

May 16, 2016

We’ve been working hard on a new website and logo redesign for Casino Promotions here in Columbia, South Carolina. This mobile responsive site is now live at http://kdcasinopromotion.com. With the logo redesign, we tried to modernize it without losing it’s original unique look. When we started working on the new website, we collaborated with the client to design a layout that was modern, user-friendly and organized, and that also maintained the company’s mission and brand.

Wireframes

The first step in revamping the website was to create the wireframes. We gathered all of the necessary information from the old site and ensured that it was transferred to the new site, then we worked in all of the new pertinent information. After that, we worked with the client to define the key elements of the new site and laid them out accordingly in wireframes. After the initial approval of all the content and copy edits, we started on the design process.

wireframes

Website Designs

During the design process, it is crucial to implement the right photos to showcase on each landing page. The client took the time to find very eye-catching background photos. In addition to finding great photography, we tinkered with different font styles, font weights, and font colors, and font sizes to make sure that the words on the page effectively conveyed the right messages in the right places. We made sure that hover effects, the layout, the navigation, and all of the other page elements worked together to make the site visitors feel eager to dig deeper into the site, and ultimately give Casino Promotions business.

Designs - New Website and Logo Redesign for Casino Promotions

Event/Calendar Plugin

Since Casino Promotions’ business operates heavily around trips and events, they needed a simplified, efficient event/calendar plugin to help manage them and display them nicely by month. We chose a user friendly calendar interface to allow each group trip and bus trip to be read easily.

Calendar Plugin - New Website and Logo Redesign for Casino Promotions

To give site visitors two ways to view upcoming events and trips, we included the option to display them in a calendar view or in a list view (as shown below).

Event Plugin - New Website and Logo Redesign for Casino Promotions

Interactive Map

We integrated an interactive map to show the casinos that Casino Promotions represents in each state. The site’s visually appealing and user-friendly map works such that when the user clicks on a state, it jumps to the casino(s) they represent in that state. You can click on the casino name and learn more about each one and decide if it is the casino you want to travel to for gambling and/or for a concert or performance.

Interactive Map - HLJ Creative

Logo Redesign

For the logo, we wanted to keep it exactly the same, but modernize it. The logo is responsive-friendly and clean-cut for print media such as business cards, fliers, etc.

Casino Promotions - logo update by HLJ Creative

Organic Search Engine Optimization

Each page is organically optimized around certain key phrases to ensure the visibility of the site when users are searching for companies that provide the types of services that Casino Promotions offers. Over time, we can continue to search engine optimize the site based on how we see it performing in the search engines for Casino Promotions’ target key-phrases.

Mobile Responsive Site

Casino Promotions’ website is fully mobile responsive, so it can be viewed on any device – smart phone, tablet, or desktop – and can be viewed without having to squint or pinch and expand.

HLJ Creative Responsive Website Design

We Love Building Custom Websites and Designing Unique Logos

Casino Promotions had very specific ideas about how they wanted their logo to look and website to function. This level of graphic customization and website functionality customization is right up HLJ Creative’s alley. We want to cater to every client’s needs and ensure that the final product is one that positions clients to get the return on their investment sooner rather than later.

Is there a specific website you like? Let us know, and we can personalize and customize it just for you.