Blog

Before you build a website…

May 13, 2014

Before you set out to create a new website or hire someone to build a website for you, it’s important to be sure that you’ve invested the time to think strategically about your business or organization. Oftentimes people are busy and uninterested, and don’t realize how much their website and marketing efforts will benefit from –

  • Careful analysis of the company or organization’s brand
  • Defining the goals of online efforts
  • Determining the needs of the target audience
  • Providing solutions to the target audience’s needs

Websites don’t need to be a laundry list of your accomplishments. Keep in mind that people are coming to your site not to hear about how great you are, but rather to find out about how you can help them.

Upon visiting your site, a person should be able to “get” what it is that you do after scanning the home page. If visitors have to dig to figure out what you are offering,chances are that you will lose them.

These are just a few thoughts that might help you before you get to work on your new website. After you develop an overall strategy, then you can get into the deciding the design elements. As one of my clients said to me, how do you know where you’re going if you don’t have a plan?