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The goal of this web design project was to create a website that was the ultimate resource for parents seeking more information about early intervention services in South Carolina and to be a place where those seeking careers in early intervention can get more information on all that this entails. About Play wanted to rank highly in the search engines and extend their colorful, cheerful branding to convey an upbeat, optimistic tone.
About Play was able to launch a new visually impactful website that includes illustrations and graphics that are an extension of the existing branding. We worked with the client to do all of this while also building on the search engine optimization work we have been implementing over the years of maintaining the website. The resources on the website serve as guides for parents concerned about potential developmental delays, and we built an online quiz to help guide parents to the appropriate place. Overall, the website now serves as a powerful tool for gaining new early intervention referrals from BabyNet and DDSN and attracting talent in the early intervention field.