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Palmetto Insurance Group had a site that was outdated and contained only general information about the insurance and employee benefits services the company offered. Because it was so dated, it also did not showcase the many ways in which Palmetto Insurance provides businesses and individuals with large savings and greater efficiencies through the products and services offered. None of the pages of the old site were search engine optimized, and the images used consisted of only stock photography.
We used our insurance company website design experience to provide Palmetto Insurance Group with an in-depth online marketing tool for attracting and bringing in new business. The refreshed website contains over 40 pages of in-depth information about the kinds of insurance and employee benefits products and services the company provides. The information is well-organized and presented with ease of use for the end-user in mind. Potential clients can now land on the site and skim it to find the information they need, and can then drill down and read more about it. They have multiple places on the website where they can get help through either a phone number they can call or a form they can fill out to be contacted.
Overall, the site effectively conveys the message that Palmetto Insurance Group is a boutique insurance and employee benefits company that provides personalized, one-on-one service to its clients. Similar to the customized, concierge-level service that Palmetto Insurance Group provides, the website also offers rich information that helps businesses and individuals get more educated about their options so that they can save money and take advantage of specialized products that can improve their businesses and lives.
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