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Following a company name change, Kimberly Kerl of Kerl Design was ready to refresh both her brand identity and her website. With an extensive portfolio of kitchen, bath, addition, and renovation projects completed throughout Upstate South Carolina, she needed a site that could showcase her work in a clean, well-organized, and visually compelling way.
Equally important, the website needed to support high-resolution, professionally photographed project imagery while incorporating thoughtfully written copy – content that would resonate with potential clients and perform well for search engines and emerging AI-driven discovery tools.
The refreshed branding and website provide Kerl Design with a flexible, scalable foundation for continued growth. Built on WordPress with Elementor, the site allows for easy content updates without compromising design integrity or requiring extensive training.
The improved site architecture makes navigation intuitive, guiding visitors seamlessly to project galleries and blog content. Most importantly, the new website places Kimberly Kerl’s craftsmanship front and center, allowing her design work to take the spotlight and make a strong, lasting impression on prospective clients.