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Axio Consulting Group was in need of a brand refresh and new website that would more accurately present the services the company offers. The company is a fee-based retirement plan consulting firm based in West Columbia, South Carolina. Axio provides fiduciary and investment management services tailored to workplace retirement plans. The company’s offerings include 3(38) fiduciary management, 3(21) co-fiduciary investment management, and comprehensive retirement plan consulting. They wanted their brand and website to appeal to their clients, which include financial advisors, private businesses, nonprofit organizations, educational institutions, and religious entities.
Axio Consulting Group ended up with branding that communicates professionalism, trust, and strategic guidance, which is fitting for a consulting firm focused on retirement and fiduciary services. At the top of the logo is an abstract, stylized shape resembling a sail or upward-pointing arc. The form conveys a sense of upward movement and progress, which alludes to the concepts of guidance, strategy, or forward momentum.
The Axio Consulting Group website presents the firm as a trusted, expert partner in retirement plan consulting. It highlights Axio’s core services and how the firm simplifies complex responsibilities for plan sponsors and advisors. The site emphasizes Axio’s commitment to integrity, customization, and improving plan outcomes for their clients. Clear messaging, a client-focused narrative, and helpful resources position Axio as both knowledgeable and approachable. Overall, the website is clean, professional, and effectively communicates the firm’s mission, values, and tailored solutions for retirement plan success.
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