An architecture design degree from Clemson University & Universitat Politècnica De Catalunya supplied Will with a unique hybrid of left-brain/right-brain thinking – the perfect foundation for over a decade in brand strategy, digital marketing, and technology. Along the way, he’s consulted to global Fortune 500’s, growing startups, and local businesses alike, helping them strengthen their online presence and implement digital marketing.
A champion of design thinking, user experience, and “no-fluff” marketing strategies, Will specializes in SEO, online advertising, CRM automation, and data analytics. He and his team at Digital Done Smart tackle full-funnel marketing projects, yet tailor each project to the client’s phase of business and highest-leverage tactics.
A founding board member and Past President of the American Marketing Association in Columbia, SC, you might find Will ears deep in the latest marketing podcasts, webinars, and audiobooks. But more than likely, he’s probably in the kitchen kneading bread dough or reliving his childhood on roller blades at a local skatepark.
Favorite color: Burnt Orange
Must drink: Irish Breakfast Tea
Ambitions: Own a Black 1990’s Porsche 993
Favorite band: Minus The Bear
Pet peeve: Hasty conclusions
Words of wisdom: “You are not your brain.”